We were committed to a vision, a goal, a dream, being aware of the reality and looking for the perfect result, and DIVINA PURE was born; a permanent, highly-treating, odor-free colour and with maximum power referring to grey coverage.
Ingredients such as ammonia, artificial fragrances, parabens and silicones, have been eliminated, making way for new formulas that guarantee maximum comfort and care for your client's hair.
The secret? Oleo-k- Rich, exclusively created for Divina Pure.
Divina Pure properties