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UK and Ireland Salon Supplies


Our policy is focused on offering high quality products while retaining our commitment to ethics and respect, important features for our identity.

We have internalized policies for saving energy, comprehensive recycling, minimizing use of consumables (toner, paper, water, plastic, etc.), using recycled material whenever possible, minimizing waste, etc.

We DO NOT TEST PRODUCTS ON ANIMALS.  Our products are entirely manufactured in Barcelona, Spain, and no products manufactured within the European Union can be tested on animals (Well done!). Nevertheless, we would not conduct such tests even if it was not against the law. Now you’ve gotten to know us a bit better!

About Our UK and Ireland Technical Director:

Joanna Maxwell

Joanna Maxwell
Sales & Technical Director

of Eva Professional UK & Ireland


Joanna specialises in hairdressing education, having taught in over 30 countries across Europe, Australia, Asia, Central America and the Middle East.

Based in Belfast, Northern Ireland, Joanna began her career as a hairdresser with a passion for colour, Joanna soon moved to become a Technical Consultant for a global brand. In this role she delivered education to hairdressing professionals across the UK and Ireland both in-salon and at academies. Joanna worked on-stage and backstage at prestigious shows. She has worked alongside some of the best known hairdressers and session stylists from around the world. After many years in this role, Joanna found herself wanting to align her work with brands that championed creativity, individuality and ethical practices. In 2018 Joanna became a Hair and Beauty Industry Authority approved provider (habia) Joanna provides specialist education and consultancy work globally to help you and your team become confident and creative in hairdressing. Using a number of options from online mentoring and troubleshooting sessions, setting up and managing photoshoots and events for your brand and bespoke training to suit your needs in your country.

Who Are We?

We are the UK and Ireland arm of Eva Professional. We don't try to be everything to everyone. We carry the boutique salon only professional brands from Eva Professional which is from Barcelona, Spain and a salon equipment range with an everyday salon supplies range. Eva Professional has been established since 1922 and offers an amazing depth of international experience and salon only professional product + equipment. We are proud to be the national distributor for the Eva Professional brands here in UK and Ireland.

At Eva Professional UK and Ireland we aim to provide all hairdressers and beauticians with the latest products + equipment. We invite you to visit our large showroom so you can see, touch and feel the salon only professional ranges on offer before you purchase.

At Eva Professional UK and Ireland we pride ourselves on having salon only professional brands, amazing value and fantastic performance all while providing an exceptional personalised service.

Our Mission

Our Mission

Our mission is to create and market high quality hair care products. This quality goes together with respect for the environment and ethics, following parameters based on innovation and development.

Business sense disappears when you forget about the people who use our products. Our mission is to fulfil their expectations rigorously and professionally, offering products that suit their real needs.

These are the real hands of our team. Every hand has a story in our company; every hand is unique, and also different. We are real people who love real products. We believe in ourselves and in our results.

We hope you enjoy using our products just as much as we do creating them!

In More Than 50 Countries People Choose Eva Professional Products To Care For Their Hair.